Clear the Chaos. Find Your Calm.

A rallying call for accountants and bookkeepers to clear the chaos holding their firms back: reclaiming their time, peace of mind, and the practice they set out to build.


November 12-13, 2025 | 100% Virtual | Free to Attend

Why attend?

Two days of sessions, panels, and community designed to help you streamline workflows, empower your team, and scale your firm with less stress.

Simplify

Cut through the chaos with workflows that actually work.


Empower

Build a high-performing team and stronger client relationships.


Scale

Grow your firm strategically and profitably, without the burnout.


Connect

Join 2,000+ peers for learning, laughter, and meaningful connections.

Team Track

Strategies for culture, leadership, and tools to build a thriving, sustainable team.


Client Track

Proven ways to set boundaries, strengthen trust, and make client relationships more profitable.


Workflow Track

Eliminate bottlenecks and create processes that drive clarity and efficiency.


NextGen Track

AI, automation, and smart tech to free your time and reduce stress.


Revenue Track

Grow strategically and profitably, without losing control of margins or sanity.

Workflow Champions LIVE

See Financial Cents in action as firms share the workflows, templates, and lessons driving their success, so you can make them your own.

Agenda

Not for Financial Cents users only. All are welcome to join! *All times are in EDT.

Day 1 (Nov 12)
10:45 AM - 11:00 AM
10:45 AM - 11:00 AM

Networking

Kick off WorkflowCon by connecting with peers in a relaxed, open networking session

11:00 AM - 11:10 AM
11:00 AM - 11:10 AM

Opening the Flow

Financial Cents CEO Shahram Zarshenas welcomes you with the vision behind Clear the Chaos. Find Your Calm.

With Shahram Zarshenas

11:15 AM - 12:10 PM
11:15 AM - 12:10 PM

Keynote

From Chaos to Clarity: Scaling Your Firm Without Losing Your Calm

Kenji Kuramoto reveals how to grow your firm without the overwhelm—balancing scale, culture, and leadership clarity.

With Kenji Kuramoto

12:15 PM - 1:05 PM
12:15 PM - 1:05 PM

Block 1 Sessions

Team Track: Smarter Capacity Planning for Growing Firms

A panel of firm leaders shares what really works to forecast workloads, balance busy seasons, and prevent burnout.

With Yuri Kapilovich, Chayton Farlee, Alexis Sadler and Tonya Schulte

 
Client Track: Boundaries That Clients Respect

Dawn Brolin answers real-world questions on scope creep, protecting margins, and keeping client trust intact.

Q&A with Dawn Brolin

 
Workflow Champions LIVE: Simplifying Your 1040 Tax Return Process

See how standardizing and simplifying the 1040 can save time, reduce errors, and eliminate stress.

With Steven Moos

 
From Numbers to Narrative: Clear the Chaos in Financial Reporting

In this session, Josh Aharonoff, a.k.a, Your CFO Guy will show you how to transform raw numbers into calm, decision-ready insights using modern reporting workflows.

With Josh Aharonoff

1:10 PM - 1:40 PM
1:10 PM - 1:40 PM

Break, Wellness Nook, Booths, Trivia

Recharge with wellness activities, visit virtual booths, and join our live trivia game with cash prizes.

1:40 PM - 2:30 PM
1:40 PM - 2:30 PM

Block 2 Sessions

Workflow Track: Workflows That Work

Learn how to combine standardization with KPIs to drive clarity, accountability, and profitability.

With Erica Goode

 
NextGen Track: AI in Review

Get a clear overview of the latest AI updates shaping the accounting profession.

With Chad Davis

 
Client Track: Workshop: When Accuracy Is Enough

Accountants often get stuck chasing perfection when clients only need clarity. In this workshop, Roman Villard challenges the obsession with reconciling every penny and shows how to shift focus from precision to accuracy. Learn practical ways to stop over-delivering on details, free up capacity, and redirect your team’s energy toward strategy, insights, and client impact.

With Roman Villard

 
Workflow Champions LIVE: Proposals, Billing & Workflow

Dave Kersting shows how his firm overcame bottlenecks in proposals and billing using smarter workflows.

With Dave Kersting

2:35 PM - 3:25 PM
2:35 PM - 3:25 PM

Block 3 Sessions

Workshop: Automating Onboarding for a Seamless Client Experience
Speaker

In this workshop, Courtney McKay will show how to design automated onboarding workflows that deliver a smooth, professional experience for clients while freeing your team from repetitive tasks.

With Joelle Kindret

 
Client Track: Peer Therapy: The Document-Chase Spiral

A collaborative session sharing strategies to stop endless chasing and keep projects moving.

With Nayo Carter-Gray

 
Roundtable - Building a 5-Star Culture in Hybrid & Remote Teams

Join peers in an interactive roundtable to uncover what truly makes a 5-star culture thrive in hybrid and remote teams.
Swap strategies, solve challenges, and walk away with practical ideas to strengthen your firm’s culture anywhere.

With Nancy McClelland

 
Revenue Track: Stop the Leak

Ron Baker reveals how firms can plug hidden revenue leaks and improve cash flow.

With Ron Baker

3:30 PM - 4:00 PM
3:30 PM - 4:00 PM

Booths & Flow Conversations

Engage with exhibitors and connect one-on-one in guided networking sessions. Win $250 in Financial Cents daily booth raffle.

4:00 PM - 4:30 PM
4:00 PM - 4:30 PM

The Workflow Showdown

Watch firms go head-to-head as they showcase their best workflows, with one crowned champion live at WorkflowCon.

Speakers

Keynote Speakers

Kenji Kuramoto
Kenji Kuramoto
Founder & CEO, Acuity
Lauren Baptiste
Lauren Baptiste
Burnout Expert, Coach & Speaker

Speakers

Yuri Kapilovich
Yuri Kapilovich, CPA
Managing Partner, Kapilovich & Associates, LLC
Steven Moos, CPA
Founder, Moos Tax & Accounting, PLLC
Steven Moos
Jason Staats
Founder, Realize | Creator
Erika Goode, CPA
Founder, Erica Goode, CPA PLLC
Erica Goode
Chad Davis, CPA
Co-Founder, LiveCA LLP
Chad Davis
Dave Kersting, CPA
Ownerm Capovario
Dave Kersting
Dawn Brolin, CPA, CFE
CEO, Powerful Accounting | Author, The Designated Motivator
Ron Baker, CPA
Author & Founder, VeraSage Institute
Ron Baker
Jennifer Robinson, CPA
CEO, Turner Business Solutions
Jennifer Robinson
Justine Lackey
Founder & CEO, Good Cents Management
Justine Lackey
Adam Lean, CPA
Co-Founder, The CFO Project
Adam Lean
Andrea MacDonald, CPA
CEO, Steadfast Bookkeeping
Andrea MacDonald
Isaac Perdomo
Automation Consultant | Co-Founder, Opzer
Isaac Perdomo
Malia White, CPA
Co-founder, VOS Accounting & Tax
Malia White
Nayo Carter-Gray, EA
Founder, 1st Step Accounting
Nayo Carter-Gray
Nancy McClelland, CPA
Owner, The Dancing Accountant
Nancy McClelland
Kellie Parks, CPB, FCPB
Founder, Calmwaters Cloud Accounting | Workflow Expert
Kellie Parks
Tony Proctor, CPA
Firm Principal, Proctor & Assocs. Tax, Accounting, and Payroll Services
Tony Proctor
Peter Piluk
Owner, Creative Minds Accounting
Peter Piluk
Kelly Rorhs, CPA
Founder, K. Rohrs CPA P.C.
Kelly Rohrs
DJ Sarah Elledge
Founder, Fix My Flows | Professional DJ
DJ Sarah Elledge
Jo Kindret
Owner, Kin Collaborative Virtual Solutions
Jo Kindret
Tamera Loerzel, CPA
Partner, ConvergenceCoaching, LLC
Tamera Loerzel
Alexis Sadler
CEO, Accounting . Therapy Inc.
Alexis Sadler
Chayton Farlee
Accounting Associate, Actuate Cloud Professional Accounting
Chayton Farlee
Tonya Schulte
Founder, The Profit Constructors
Tonya Schulte
Roman Villard, CPA
Founder, Full Send Accounting
Roman Villard
Drew Carrick, CPA
Who Wants To Be An Accounting Millionaire
Justin Narang
CEO at Verito
Justin Narang
Josh Aharonoff
Your CFO Guy
Josh Aharonoff

Learning meets connection

Our event isn’t just about learning, it’s about connection, celebration, and balance. From networking and wellness to games and parties, here are the experiences designed to make your time unforgettable.

Community Booths

Visit virtual booths hosted by Financial Cents and top accounting communities. Explore resources, connect with peers, and find fresh ways to tackle firm challenges.

Wellness Nook

Recharge between sessions with guided practices designed to calm the mind, reduce stress, and boost focus throughout the event.

Who Wants to Be an Accounting Millionaire?

Join the live trivia game show with up to $1,000 in prizes. Test your knowledge, have fun, and compete with fellow accountants.

After Party with DJ Sarah Elledge

Unwind after the sessions with music, dancing, and fun hosted by DJ Sarah Elledge, an accountant turned party pro.

Flow Conversations

Join guided 1:1 networking designed to spark meaningful conversations, new connections, and lasting professional relationships.

The Workflow Showdown 2025

The ultimate test of workflow mastery is here. Accounting and bookkeeping firms from all over the world will go head-to-head, showcasing their most creative, efficient, and impactful workflows. A panel of judges will review entries and crown the 2025 Workflow Champion live at WorkflowCon.

The prize? An all-paid trip to Mexico for the winning firm.

Whether you submit an entry or simply cheer on the contenders, you’ll walk away with fresh ideas and proven systems you can apply in your own firm.

Get more than just sessions: Unlock the WorkflowCon Resource Vault

Your ticket doesn’t just give you access to two days of sessions — it opens the door to the WorkflowCon Resource Vault. This exclusive collection is packed with tools and insights you can only get as an attendee, designed to help your firm work smarter long after the event ends. Inside the Vault, you’ll find:

Giving back, together

WorkflowCon isn’t just about improving our firms — 
it’s also about making an impact beyond the profession. This year, we’re coming together as a community to support a nonprofit cause through 
our Virtual Fundraiser. Here’s how it works:

Even small contributions add up to big change — and this is our chance to show the power of the accounting community in action.

Save Your Seat Now

What attendees said ❤️

FAQs

Yes — 100% free and completely virtual. No hidden costs.

Not at all. WorkflowCon is open to all accountants, bookkeepers, and firm staff.

Yes. All registrants will receive recordings after the event so you can catch up or rewatch.

Yes. Encourage your team to attend — each person should register individually to access sessions and resources.

You’ll receive an email with access links before WorkflowCon begins. Just click to join from your computer or tablet.

Absolutely. Since it’s virtual, anyone can join. Session times are listed in U.S. Central Time, but recordings will help if you’re in another time zone.

WorkflowCon brings together solo practitioners, growing firms, large firms, bookkeepers, accountants, and operators. Whatever your size, you’ll find a track for you.

t’s designed specifically for accounting professionals, mixing practical education with fun and community. Expect sessions, networking, live games, wellness breaks, and prizes.

Yes. All attendees get access during the event to exclusive templates, playbooks, reports, and tools — only available at WorkflowCon.

Yes. Live participation is required for raffles, trivia, and the Workflow Contest announcement.

Don’t Miss WorkflowCon 2025

Two days. Five tracks. 20+ sessions. 30+ speakers. 100% free.

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