A rallying call for accountants and bookkeepers to clear the chaos holding their firms back: reclaiming their time, peace of mind, and the practice they set out to build.
November 12-13, 2025 | 100% Virtual | Free to Attend
Two days of sessions, panels, and community designed to help you streamline workflows, empower your team, and scale your firm with less stress.
Cut through the chaos with workflows that actually work.
Build a high-performing team and stronger client relationships.
Grow your firm strategically and profitably, without the burnout.
Join 2,000+ peers for learning, laughter, and meaningful connections.
Strategies for culture, leadership, and tools to build a thriving, sustainable team.
Proven ways to set boundaries, strengthen trust, and make client relationships more profitable.
Eliminate bottlenecks and create processes that drive clarity and efficiency.
AI, automation, and smart tech to free your time and reduce stress.
Grow strategically and profitably, without losing control of margins or sanity.
See Financial Cents in action as firms share the workflows, templates, and lessons driving their success, so you can make them your own.
Strategies for culture, leadership, and tools to build a thriving, sustainable team.
Proven ways to set boundaries, strengthen trust, and make client relationships more profitable.
Eliminate bottlenecks and create processes that drive clarity and efficiency.
AI, automation, and smart tech to free your time and reduce stress.
Grow strategically and profitably, without losing control of margins or sanity.
See Financial Cents in action as firms share the workflows, templates, and lessons driving their success, so you can make them your own.
Not for Financial Cents users only. All are welcome to join! *All times are in EDT.
Kick off WorkflowCon by connecting with peers in a relaxed, open networking session
Financial Cents CEO Shahram Zarshenas welcomes you with the vision behind Clear the Chaos. Find Your Calm.
With Shahram Zarshenas
Kenji Kuramoto reveals how to grow your firm without the overwhelm—balancing scale, culture, and leadership clarity.
With Kenji Kuramoto
A panel of firm leaders shares what really works to forecast workloads, balance busy seasons, and prevent burnout.
With Yuri Kapilovich, Chayton Farlee, Alexis Sadler and Tonya Schulte
Dawn Brolin answers real-world questions on scope creep, protecting margins, and keeping client trust intact.
Q&A with Dawn Brolin
See how standardizing and simplifying the 1040 can save time, reduce errors, and eliminate stress.
With Steven Moos
In this session, Josh Aharonoff, a.k.a, Your CFO Guy will show you how to transform raw numbers into calm, decision-ready insights using modern reporting workflows.
With Josh Aharonoff
Recharge with wellness activities, visit virtual booths, and join our live trivia game with cash prizes.
Learn how to combine standardization with KPIs to drive clarity, accountability, and profitability.
With Erica Goode
Get a clear overview of the latest AI updates shaping the accounting profession.
With Chad Davis
Accountants often get stuck chasing perfection when clients only need clarity. In this workshop, Roman Villard challenges the obsession with reconciling every penny and shows how to shift focus from precision to accuracy. Learn practical ways to stop over-delivering on details, free up capacity, and redirect your team’s energy toward strategy, insights, and client impact.
With Roman Villard
Dave Kersting shows how his firm overcame bottlenecks in proposals and billing using smarter workflows.
With Dave Kersting
In this workshop, Courtney McKay will show how to design automated onboarding workflows that deliver a smooth, professional experience for clients while freeing your team from repetitive tasks.
With Joelle Kindret
A collaborative session sharing strategies to stop endless chasing and keep projects moving.
With Nayo Carter-Gray
Join peers in an interactive roundtable to uncover what truly makes a 5-star culture thrive in hybrid and remote teams.
Swap strategies, solve challenges, and walk away with practical ideas to strengthen your firm’s culture anywhere.
With Nancy McClelland
Ron Baker reveals how firms can plug hidden revenue leaks and improve cash flow.
With Ron Baker
Engage with exhibitors and connect one-on-one in guided networking sessions. Win $250 in Financial Cents daily booth raffle.
Watch firms go head-to-head as they showcase their best workflows, with one crowned champion live at WorkflowCon.
Reconnect with peers and preview the day’s highlights before sessions begin.
Shahram Zarshenas sets the tone for Day 2 with a quick overview.
Shahram Zarshenas
In this keynote, discover how winning and learning can be the resilience strategy that clears the chaos and helps you lead your firm with calm, clarity, and confidence.
With Lauren Baptiste
This session shows how to onboard temporary staff securely in 1 hour with role-based access and automated offboarding. Get help fast, minimize risk.
Jatin Narang
Panelists share strategies for building loyalty that fuels referrals and growth.
Kelly Rohrs, Peter Piluk, Steven Moos
A live case study spotlighting workflow wins you can apply in your own practice.
Jennifer Robinson
Learn how to design processes that cut errors, improve collaboration, and scale smoothly.
Justine Lackey
Recharge, explore booths, or join in on the trivia fun.
Learn how effective communication helps teams adapt to change and strengthens collaboration.
Tamera Loerzel
Discover how niche focus, workflows, and metrics keep client relationships aligned and profitable.
With Adam Lean
A candid peer session on spotting and overcoming owner-driven bottlenecks.
Kellie Parks
Jason Staats unpacks how AI can streamline communication while keeping the client relationship human.
Q&A with Jason Staats
Make final booth visits and connect in calm, structured networking chats.
Andrea MacDonald shows how to align your client base with both growth and practitioner joy.
Andrea MacDonald
See how custom automation stacks unlock big time savings for your team.
Isaac Perdomo
Practical approaches to developing future leaders already inside your firm.
Tony Proctor
See Financial Cents in action with a deep dive into year-end review workflows.
Malia White
Watch live as we crown the 2025 Workflow Champion and award the all-paid trip to Mexico.
End WorkflowCon with closing reflections and a live DJ set to celebrate two days of learning and connection.
Shahram + DJ Sarah Elledge
Our event isn’t just about learning, it’s about connection, celebration, and balance. From networking and wellness to games and parties, here are the experiences designed to make your time unforgettable.
Visit virtual booths hosted by Financial Cents and top accounting communities. Explore resources, connect with peers, and find fresh ways to tackle firm challenges.
Recharge between sessions with guided practices designed to calm the mind, reduce stress, and boost focus throughout the event.
Join the live trivia game show with up to $1,000 in prizes. Test your knowledge, have fun, and compete with fellow accountants.
Unwind after the sessions with music, dancing, and fun hosted by DJ Sarah Elledge, an accountant turned party pro.
Join guided 1:1 networking designed to spark meaningful conversations, new connections, and lasting professional relationships.
The ultimate test of workflow mastery is here. Accounting and bookkeeping firms from all over the world will go head-to-head, showcasing their most creative, efficient, and impactful workflows. A panel of judges will review entries and crown the 2025 Workflow Champion live at WorkflowCon.
Whether you submit an entry or simply cheer on the contenders, you’ll walk away with fresh ideas and proven systems you can apply in your own firm.
Your ticket doesn’t just give you access to two days of sessions — it opens the door to the WorkflowCon Resource Vault. This exclusive collection is packed with tools and insights you can only get as an attendee, designed to help your firm work smarter long after the event ends. Inside the Vault, you’ll find:
WorkflowCon isn’t just about improving our firms — it’s also about making an impact beyond the profession. This year, we’re coming together as a community to support a nonprofit cause through our Virtual Fundraiser. Here’s how it works:
Even small contributions add up to big change — and this is our chance to show the power of the accounting community in action.
Yes — 100% free and completely virtual. No hidden costs.
Not at all. WorkflowCon is open to all accountants, bookkeepers, and firm staff.
Yes. All registrants will receive recordings after the event so you can catch up or rewatch.
Yes. Encourage your team to attend — each person should register individually to access sessions and resources.
You’ll receive an email with access links before WorkflowCon begins. Just click to join from your computer or tablet.
Absolutely. Since it’s virtual, anyone can join. Session times are listed in U.S. Central Time, but recordings will help if you’re in another time zone.
WorkflowCon brings together solo practitioners, growing firms, large firms, bookkeepers, accountants, and operators. Whatever your size, you’ll find a track for you.
t’s designed specifically for accounting professionals, mixing practical education with fun and community. Expect sessions, networking, live games, wellness breaks, and prizes.
Yes. All attendees get access during the event to exclusive templates, playbooks, reports, and tools — only available at WorkflowCon.
Yes. Live participation is required for raffles, trivia, and the Workflow Contest announcement.
Two days. Five tracks. 20+ sessions. 30+ speakers. 100% free.
Meagan Green
Overall good content and great engagement from presenters and the audience. Great platform for hosting a virtual conference. Can’t believe it was free. It was free right? Especially when compared to Intuit Connects ridiculous conference fee. I remember when it was half price he cost. I would have paid $100 for this conference. Just saying.
Liz Lopez
Super professional. Very well done
Beth Wiggins
Fun, high energy, Airmeet platform was excellent, great speakers.
Hassana Blackwell
That it was virtual, hosted during “off-season” dates, with multiple tracks and session to choose from.
Peter Piluk
It was great to see the community FC is building come to life.
Marielle Klapp
THE ENERGY!!!
Meagan Green
Overall good content and great engagement from presenters and the audience. Great platform for hosting a virtual conference. Can’t believe it was free. It was free right? Especially when compared to Intuit Connects ridiculous conference fee. I remember when it was half price he cost. I would have paid $100 for this conference. Just saying.
Liz Lopez
Super professional. Very well done
Shawn Hanlon
The FC classes were amazing and helped us use the system better.
Betty Moss
First, I am not the accountant; however, her assistant, & I have several years of experience in marketing, sale, customer service, & some QB. I attended most of the sessions, & they were all outstanding! I think the best for our team was the workflow streamlining & detail about Financial Cents. We look forward to accessing the entire Webinar on UTube. Thanks!
Cassandra Sliter
The candidness of the speakers
Meagan Green
It’s was very easy to move around virtually and find the sessions that suited me best. Great mix!
Dustin Pruett
An amazing chance to be part of a great community and hear about how others use and see the benefit of workflow tools.
Shawn Hanlon
The FC classes were amazing and helped us use the system better.
Betty Moss
First, I am not the accountant; however, her assistant, & I have several years of experience in marketing, sale, customer service, & some QB. I attended most of the sessions, & they were all outstanding! I think the best for our team was the workflow streamlining & detail about Financial Cents. We look forward to accessing the entire Webinar on UTube. Thanks!
Cassandra Sliter
The candidness of the speakers
Diane Danna
Tough decision…but I have to say the fabulous say all speakers wove FC into their presentations. Really helped me wrap my head around how I need to implement FC.
Raegan Doucet
I loved all the opportunity to hear and see how others work.
Aileen Gilpin
It was focused on the growth of business not neccessarily about accounting 101
Denise Kirk
Online makes it more accessible on a budget, breakout rooms made it easy to choose sessions, saving the recordings made it great to watch the sessions I wanted to so I didn’t feel like I missed out on anything.
Manpreet Rakhra Dhaliwal
It was very informative and I learned a few things that can help
Diane Danna
Tough decision…but I have to say the fabulous say all speakers wove FC into their presentations. Really helped me wrap my head around how I need to implement FC.
Raegan Doucet
I loved all the opportunity to hear and see how others work.
Aileen Gilpin
It was focused on the growth of business not neccessarily about accounting 101